Guidelines on Booking and Promoting Indiegrrl Events and Concerts

These are guidelines that we have come up with in our experience with booking and promoting Indiegrrl shows. If you have booked an Indiegrrl show and have any input on this process please don't hesitate to contact Holly Figueroa.

1) If you book and Indiegrrl show, you are the booker. You are also the promoter, publicist, and organizer. You are ultimately responsible for the success of the show. When you have decided to book a show, please email me, and I will answer any further questions you might have after reading through these guidelines.

2) The booker will decide who will perform, and in what order. She (or he) will most likely request a press kit/demo from the interested performers before booking that act. The performers must all be approved performing members of Indiegrrl for the show to be billed "Indiegrrl". For a complete list of performing members, please click here.

3) The booker will recoup all money spent on promotion from the top of the payment from the venue, or will make other arrangements with the artists performing before the show takes place on reimbursement for expenses. Indiegrrl will not be responsible for reimbursing any money for any costs incurred during the planning of an Indiegrrl event. Feel free to use the Indiegrrl logo (located at the top of this page) for any promotional material.

4) We suggest the booker select no more than four acts per show, preferably three. (There are always exceptions to this rule: i.e., a new music showcase, featuring 8 acoustic acts in 25 minute slots.) Performers should be encouraged not to overbook around the time of an Indiegrrl show, in order not to spread their audience attendance. Performers should also encourage their audience to come early and stay for other acts.

5) When booking an Indiegrrl event, take into consideration other Indiegrrl events in your city and spread them out appropriately. For example, it would probably be unwise to organize Indiegrrl events within one or two weeks of one another as this would split the attendance and volunteer staff between both events. Check the calendar!

6) Miscellaneous:

Volunteers: get some. Better to have too many than too few.

Merchandise table volunteers need to be apprised of what they are selling and the appropriate prices. Push the Indiegrrl Fan mailing list.

Use your own doorperson instead of the venues doorperson, if applicable, and if the venue agrees. The doorperson needs to know that ITA members get into Indiegrrl events 1/2 off discount.

If you are a producer, make sure all of your performers have your contact info. Email is not enough. Make sure they can contact you by phone in case of an emergency. They should also have a venue contact name and number in case they are unable to reach you personally.

Programs: We suggest creating programs with performersı bios and websites, as well as information about Indiegrrl. This gives us an opportunity to pass on some more detailed information about what Indiegrrl is and how to get involved.

7) When you have booked the show and have selected the acts, email Che Zuro, the Webcat so she can add your date to the events calendar on this site.

If you need help with publicity, get on the Indiegrrl list and ask questions. For a directory of lists, click here.

What did I miss?? Email me with your thoughts.

hsfigueroa@indiegrrl.com